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SELLING THE OPPORTUNITY, NOT THE HOUSE.

CHALLENGE

The home was in very poor condition, and the owners’ extensive collection of miniature cars and collectibles made them highly reluctant to allow showings during the sales process.

APPROACH

Because the property backed onto a park, I focused the marketing on its exceptional location and the opportunity to rebuild.

IMPACT

By pricing the property strategically and highlighting its true potential, the bungalow sold within hours – to a developer.

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CLIENTS SAY IT BEST:

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